The importance of offering a wedding album service to your client

July 31, 2024

Why is it so important to offer a wedding album service to your client?

Alberto and María Eugenia are professional photographers and together they have formed AM Love Stories, a business dedicated to wedding photography in Madrid, Spain.  

“In our sector we are used to valuing every service we offer our clients. ”

Why does an album add value to your work and why is it so important to offer this service to your clients?


1.
Your work will live on

A physical memory that passes down from generation to generation is a very important object for any family. 

If you ask your parents what they would save from their house if it was about to fall down, a photo album would certainly be one of their choices.

The wedding album thus becomes another indispensable reserve for your client. What's more, you have to be aware that this attachment and affection for the memories that are created means that AM Love Stories' work will last and that, as a photographer, they will be remembered for decades to come.


2. Memories are more valuable on paper than in digital format

Today, more than ever, we live in a digital age. Memories of such an important day can be forgotten, and even untraceable, in the midst of so many photographs, videos and memories of our daily lives on our cell phones.

The fact that photos are on physical media, such as frames or albums, means that they are more present in your clients' lives and will never be lost. 


3. Cross-selling

The world of photography is often limited by the variety of services you offer and the time you have available. 

Having the photo book service as a cross-sell in your services adds extra income that you can cover due to the automation of the process, especially in the case of replicas to offer. 

“Our value as professionals really lies in the support we offer, rather than the time invested in the design.  And this cost-effectiveness, compared to our other services, makes the album service indispensable for expanding our business.”


4. An opportunity to surprise

In most cases, the delivery of the album may be the last contact you have with your clients regarding your service.

It's therefore a unique opportunity to surprise your clients with something very special.

This will make them speak highly of your business and in this way, you'll ensure that they continue to use your services. 

You can make your work extra special with a few additional prints, an emotional message or, in the case of our AM Love Stories, handmade packaging that characterizes them. 

These small details usually result in a message of thanks for all the work and therefore an additional expression of appreciation.


5. Having a reliable album supplier

“After several years in the sector and working with different bookbinders, it is essential for us to work with a reliable supplier like DreambooksPro. ”

Professional photographers have to ensure that the result delivered to the client is of high quality and long-lasting.

“Customer service is also very important when working with a lab and DreambooksPro does it excellently. Not only do they help us with any doubts or unforeseen events, but they also advise and guide us, helping to grow the business. ”

DreambooksPro is the largest photographic laboratory on the Iberian Peninsula and one of the five largest in Europe. We focus on printing albums and other complementary products such as boxes, accessories, pens, among others. We help photographers tell their clients' love stories through high-quality products designed to stand the test of time.

Keep following us on our blog as we introduce you to several other important photographers from different areas of the photography world. Get to know them and be inspired by their story and their style!

Copyright © 2011 - 2024, DreambooksPRO. A brand of LFMCorporate